As a fan of Amy Winehouse who passed away two days ago, I thought it would be nice to write this post in her memory. One of the presents I got for my seventeenth birthday a few years ago was the deluxe version of Amy’s Back to Black, which shortly afterwards granted her 5 Grammy awards (out of 6 nominations in total, respect). I remember thinking to myself back then that it was snazzy,...
Just like their food, Whole Foods’ logo is all about quality versus quantity. While the typeface used is not a catch (and that is to say the least), turning one of the Os into a… fruit of some sort, and sticking to this almost mossy green totally work. Yes, it’s kind of boring, but supermarkets are not places to have fun usually (let alone organic ones). All of these details...
I’m not as prominent on Tumblr these days, due to an internship I’ve been doing for Grey Global Group; an advertising agency based in New York City with many branches worldwide, one of which happens to be in Istanbul which is where I am at the moment. The agency was founded in 1917, and has been somewhat viral in the advertising industry since, often representing brands we all know....
The Sony logo
Reasons I (and you too) should hate this logo: 1. Hasn’t changed in while. 2. Looks good pretty much in black only. 3. Stretched Clarendon (that almost never works). 4. I never had enough money to afford a playstation. But surprisingly, it does work. It’s possible that this logo, given the longevity of Sony, is already so subconsciously engrained in our minds that we either...
This logo and what it sells always make me smile. Plus, I like their cute bottles. POM Wonderful
(Art) School Logos
I’m an art school transfer applicant, give me a break. The coolest thing about The New School’s logo is that… it’s so cool. The graffiti-like look represents New York City, and the fact that it isn’t called ‘New’ for nothing. Designed by Siegel+Gale. The logo undergoes some chromatic alterations for each of The New School’s departments (the...
The Google Logo
When quality of services and popularity compensate for lack of taste. Update, July 10: Drop the emboss, get rid of the shadow and use more vivid shades for each of your letters. No emboss=better black & white version. As I started writing this post I really hated the typeface (Catull Regular), but now I think there’s something almost endearing about it.